Corporate Video Production: Do It Right

Are you creating your first corporate video? They say that first impressions count when it comes to business, therefore setting the tone of your video is extremely important. There are a number of ways you can ensure your video gives off the right impression. Follow the guide below and your video will have the professional look you have been aiming for.

Engage with Your Audience

The word “corporate” can wipe the smile off of some people’s faces, however, your video doesn’t have to.  Your corporate video should excite your target audience and convince them to use your product or service. It is important that you go into the production project with drive and enthusiasm. The more interesting your video is the more successful it will be.

Hiring the right Video Producer

Make sure you hire a corporate video team that has the same passion for your business as you do. Good working relationship with the right video producer or video production Glasgow company will be crucial to the success of your business video.

Hiring a team that has experience is vital, make sure that you with some example of their work before going ahead with any filming. It is important that you discuss any ideas and visions you have with your chosen video production company. For there they will be able to add their input and you both can work together to create an idea that you love.

Corporate Video Target Audience

Make sure you know who you are targeting before your video is created. It is extremely important for the planning process that you understand the demographics of your target audience as this will gain maximum engagement.


Knowing you’re demographic will help you to decide where your video should be shown. Your corporate video can be added to your website and social media accounts, however, it is advised that you direct your audience to your website for maximum traffic. Adding paid advertising to your corporate on Facebook will give your video maximum exposure.

Promoting Your Corporate Video

This brings us on to the next point. Once your video has been cut, make sure it is being used to its best potential. The journey is not over until your video has been watched.

Some businesses leave their video to rot on a blog page of their website, however, this is not the only place for it. Make sure you are maximising your opportunities by sending you knew video out via email marketing. You can also measure the success of the campaign by using analytics.

Narrative: Corporate Video Production Glasgow

Evert great story has a beginning middle and an end and this should be no different for your corporate video. Make sure that your video tells a story, one that is easy to understand.

Nowadays many businesses focus too much on the visual aspect of their corporate video and trying to make it look different from other out there. Although this is important, make sure that narrative is not substituted for aesthetic. Corporate Video Production Glasgow team, Mallard production say that every video production team should “produce dynamic, engaging, corporate films”.


If your video does not have a story that engages them, beautiful shots may not be enough to keep their attention. By hiring a professional corporate video producer, they will be able to advise you on both aspects, making sure your video has the best of both worlds.

Video Production Glasgow

Personality is often lost in corporate videos and that is where many companies go wrong. Finding the balance between information and personality is extremely difficult. Make sure that your video speaks to your audience and encourages them to work with your business.