There are over 32 million Facebook users in the UK alone and with a growing population using smartphones it’s no wonder that you need a social media account for your business. With over 72% of the British public having access to the internet, it is vital that your business is prominent on different social media platforms.
A Cost Effective Method of Marketing
One of the most expensive things for a company is their marking cost, as it is extremely expensive to market your brand through the traditional methods of marketing, such as; print, TV and radio. Companies spend vast amounts of money marketing their brand, with minimal results.
Social media is all about ‘word of mouth’ marketing, it allows your company to be available to your target market quickly and efficiently. If someone, for example, ‘likes’ your social media account on Facebook then their friends see that they have ‘liked’ your page, then they will have a look for themselves. Therefore, social media is a quick and easy way to reach vast audiences as well as your specific target market.
An Excellent Way to Market Your Brand
Thousands of people have access to and use the internet, as well as different social media platforms. For this reason, it would be beneficial to your company to have as many social media accounts as possible. Being active on any social media account allows you to reach vast amounts of your target audience as there are over two billion active social media users throughout the world.
You can market your new products and services that you offer on social media, quickly and efficiently. Things on the internet spread fast, so once you post on social media it will be seen by millions of potential clients extremely fast.
Allows You to Engage with Your Customers
One of the benefits of social media is that it is an excellent communication told, which allows a company to engage directly with their customers on a one-to-one basis. This level of communication can create and build strong relations with your customers.
Social media platforms allow you to quickly and efficiently communicate with your customers, listening to any feedback they might have. However, for this type of communication to be successful and benefit a company, they must be active on the social media site, responding to as many customers as possible.
If social media is carried out correctly it can be a great communication tool that can bring a business and their customers together on a personal level.
Having A Social Media Account
Social media brings many benefits to a company if you put time and effort into making your social media platforms effective your business will benefit. In this technology age, it is vital that for your company to succeed that you make your company accessible online for your customers.
Social media is a cost-effective way to communicate with your customers as it allows you to connect with them on a personal level, and also provides you with a platform to market your business.