5 Components That Make a Perfect Business Blog

There are five elements that make a business blog post successfully. These beginners tips are used by some of the world’s biggest businesses and as your strategy expands, these are components that you will take with you, no matter how skilled you are a blogging. Regardless of your industry, it is vital that you are structuring your posts around the following elements. By doing so you will create better, more eye-catching content.


The saying “don’t run before you can walk” comes to mind when it comes to blogging. Make sure that you are introducing our readers the topic, giving them some information about what they will spend the next five minutes reading,

It is important that your blog has a headline and an opening paragraph. Both of these should capture the reader as they are the hook that grabs their attention. Statistics show that 80% of people will read the headline, while only 20% will read the rest. If you are new to blogging, the best thing you can do is to keep it simple. Grabbing your reader’s attention is important, however, too many businesses over-complicate the headline in a failed attempt to be different.


Professional images are fairly easy to source. Make sure that when you are choosing images to match your text that they are not an afterthought.  Cheap, irrelevant imagery is just as bad as having none at all. Visuals are incredibly important, intact 90% of information transmitted to the brain is visual!


Think of it this way, ever since the beginning of time, early man’s cave paintings show how embedded visual communication is in our psyche. Images enhance the story you are telling. Humans are distracted easily, therefore they are programmed to understand visual messages much better than they would text alone. First-time bloggers should try websites like Pexels and Pixabay.


Start as you mean to go on because no one enjoys reading a disjointed, uninteresting blog. Make sure that each section has a purpose. Millennials have become professional skim readers, one of the reasons why your content must stand apart from all of the other blogs online.

Don’t blog for the sake of it. Make sure that each post has a clear angle, which is threaded through the whole piece.

Once your post has ended, your reader should walk away feeling informed, and inspired. By adding a call to action at the end of your post you can encourage your reader to comment, share or follow you on social media.


The main attraction of blogs is the opportunity that you can learn something new.  Make sure that you are providing accurate and informative information.  Not only with this improve readership, but this will increase your professional credibility. Depending on the purpose of the blog, here are a few ways you can add information to your blogs:


  • Customer testimonials
  • Quotes
  • Facts and figures about the industry
  • For/against opinions

Try to use a mixture of these in your blogs as they will make your blogs more interesting to read and may encourage visitors to return.



Every business takes a different approach to blogging and whether you do it daily, weekly or monthly; make sure it is easy to read.

Easy-to-read blogs are by far the most popular. There is no ‘perfect’ structure for a blog post, just make sure it has a beginning, middle and an end. The best way of learning how to create better blogs is by looking at other business blog posts.

Make sure that your blog adheres to a structure. Try to use short paragraphs, statistics, headings, subheadings and list. By creating a varied style, it will make your piece seem and less intimidating to read.

Whether you are part of a small or big organisation, these methods should work across the board. Make sure you have a blogging strategy in place before you start publishing posts. Measure the success of your blogs through Google Analytics. These methods should increase traffic to your website, time-on-page, and sharing statistics.